Today’s CMO is responsible for selling experiences, not just products. Two-thirds of our respondents regard developing deeper, richer customer experiences as their top marketing priority.
CMOs think we are at a turning point. Technological advances are disrupting the status quo and bringing huge turmoil in their wake. Industries are converging, and new competitors emerging, with breakneck speed. So how are CMOs steering through the storm?
In the first installment of the latest IBM C-suite Study, IBM interviewed 5,247 top executives to find out what they believe the future holds and how they’re positioning their organizations to prosper in the “age of disruption.” This report delves more deeply into the views of the 723 CMOs who contributed to our research – and what the marketing dynamos of the most successful enterprises do differently.
Learn how Torchbearer CMOs are meeting these expectations and expanding their roles by putting the entire customer journey first: The IBM CMO Study 2016.